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Bagel Bites Now "Wholesome"

If this ad doesn’t illustrate what’s wrong with food marketing, I don’t know what does.

If you want to learn more checkout their website to “get the real story”: http://www.bagelbites.com/simply-wholesome.aspx

One would think the ingredients of a bagel bite is cheese, tomatoes and “wholesome” bread (bagel), but look at the label and there are 37 ingredients!

Bleached Wheat Flour, Water, Mozzarella Cheese (Milk, Cultures, Salt, Enzymes)Tomato Puree (Tomato Paste, Water)Pepperoni (Pork, Beef, Salt, Spices, Water, Dextrose, Seasonings [Oleoresin of Paprika, Natural Spice Extractives, BHA, BHT, Citric Acid]Lactic Acid Starter Culture, Sodium Nitrate)2% or Less of: High Fructose Corn Syrup, Modified Cornstarch, Salt, Soybean Oil, Yeast, Whey Protein Concentrate (Milk)Nonfat Milk, Flavor Enhancer (Potassium Chloride, Ammonium Chloride, Yeast Extract, Maltodextrin [Corn]Lactic Acid, Citric Acid, Calcium Lactate, Natural Flavor)Methylcellulose, Citric Acid, Red Pepper, Natural Flavor, Dough Conditioner (Ascorbic Acid)Enzymes.

Thanks to the Weighty Matters blog for the ingredients list which wasn’t easy to find on the Bagel Bites web site, still not sure it is even online… [“Badvertising Bagel Bites”]

Ad Source: Redbook magazine, August 2011 issue.