There is an ad playing on a few of the children cable channels that tells the story of how chocolate milk from Tru Moo is a good parental decision, since it does not contain high-fructose corn syrup and comes with 8 Essential Nutrients.
Anyone knowledgeable about food choices is intelligent enough to know food without high-fructose corn syrup sounds good, but what did they replace it with, another sugar? In the case of Tru Moo, yes. They just used natural sugar, 22 grams per 8 ounce serving to be exact. A 12 ounce can of Coke has 39 grams of sugar, 12 ounces of Tru Moo chocolate milk has 33 grams of sugar.
Of course you don’t get those precious 8 Essential Nutrients, but does your child really need them if they eat whole, real foods – not processed junk – and a daily multivitamin. Most likely your child can do without this nutritional “benefit.”
Both high-fructose corn syrup and sugar can cause the same things like obesity, liver damage, heart disease and other ailments to one’s health. Sugar is sugar.
“The main problem with high-fructose corn syrup isn’t in the manufacturing process or its nutritional value, but in its price, ” explains an Opt-Ed piece from the Los Angeles Times last month.
So my kids watch the ads from Tru Moo and tell me this chocolate milk is good for them. Sorry guys, not true.
It will be a good thing when we finally move to an understanding about sugar that is more in line with this popular video from Robert H. Lustig, MD, UCSF Professor of Pediatrics in the Division of Endocrinology.
Until then celebrate World Food Day and Blog Action Day by taking some time to watch The Bitter Truth video above and find better choices for your kids than drinks full of sugar.