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The Problem with Playtime Isn’t Video Games; It’s Structured Play

A granola company wants you to make sure our families are not the last generation to get out and enjoy nature.  This is the insight of the latest campaign from Nature Valley called #RedescoverNature.  It begins with grandparents sharing what they did as kids including fishing, berry picking and other outdoor activities.  We then hear from […]

I Think I’ll Pass on “Bratwurst in Bed”

Filed under things that will give you nightmares is this Father’s Day ad from Johnsonville. This time it’s not the factory farm meat that is scary. No, the whole bizarre advertising to sell you stuff trend is what’s scary. Does anyone really want drug induced images of their sausage coming to life? And even if you […]

Dadvertising Takes Over Super Bowl 49

It’s the Fifth Anniversary of my automotive Super Bowl ads analysis with fellow journalist Melanie Batenchuk from BeCarChic.  We took a look at all the car ads that ran during last night’s game.  There were a couple standouts for sure. The big theme across many advertisers was the emphasis on dads.  Unlike prior years where […]

So what’s the bad news? I got something.

It’s World Food Day and Blog Action Day today and to celebrate the combined event Blog Action Day decided to focus on food issues. So I decided to write about my latest food “issue.” There is an ad playing on a few of the children cable channels that tells the story of how chocolate milk […]