So what’s the bad news? I got something.

On October 17, 2011, in Food, by Chris Baccus

It’s World Food Day and Blog Action Day today and to celebrate the combined event Blog Action Day decided to focus on food issues. So I decided to write about my latest food “issue.”

There is an ad playing on a few of the children cable channels that tells the story of how chocolate milk from Tru Moo is a good parental decision, since it does not contain high-fructose corn syrup and comes with 8 Essential Nutrients.


Anyone knowledgeable about food choices is intelligent enough to know food without high-fructose corn syrup sounds good, but what did they replace it with, another sugar?  In the case of Tru Moo, yes. They just used natural sugar, 22 grams per 8 ounce serving to be exact. A 12 ounce can of Coke has 39 grams of sugar, 12 ounces of Tru Moo chocolate milk has 33 grams of sugar.

Of course you don’t get those precious 8 Essential Nutrients, but does your child really need them if they eat whole, real foods – not processed junk – and a daily multivitamin. Most likely your child can do without this nutritional “benefit.”

Both high-fructose corn syrup and sugar can cause the same things like obesity, liver damage, heart disease and other ailments to one’s health. Sugar is sugar.

“The main problem with high-fructose corn syrup isn’t in the manufacturing process or its nutritional value, but in its price, ” explains an Opt-Ed piece from the Los Angeles Times last month.

So my kids watch the ads from Tru Moo and tell me this chocolate milk is good for them.  Sorry guys, not true.

It will be a good thing when we finally move to an understanding about sugar that is more in line with this popular video from Robert H. Lustig, MD, UCSF Professor of Pediatrics in the Division of Endocrinology.


Until then celebrate World Food Day and Blog Action Day by taking some time to watch The Bitter Truth video above and find better choices for your kids than drinks full of sugar.

Bagel Bites Now "Wholesome"

On August 26, 2011, in Food, by Chris Baccus

If this ad doesn’t illustrate what’s wrong with food marketing, I don’t know what does.

If you want to learn more checkout their website to “get the real story”:

One would think the ingredients of a bagel bite is cheese, tomatoes and “wholesome” bread (bagel), but look at the label and there are 37 ingredients!

Bleached Wheat Flour, Water, Mozzarella Cheese (Milk, Cultures, Salt, Enzymes)Tomato Puree (Tomato Paste, Water)Pepperoni (Pork, Beef, Salt, Spices, Water, Dextrose, Seasonings [Oleoresin of Paprika, Natural Spice Extractives, BHA, BHT, Citric Acid]Lactic Acid Starter Culture, Sodium Nitrate)2% or Less of: High Fructose Corn Syrup, Modified Cornstarch, Salt, Soybean Oil, Yeast, Whey Protein Concentrate (Milk)Nonfat Milk, Flavor Enhancer (Potassium Chloride, Ammonium Chloride, Yeast Extract, Maltodextrin [Corn]Lactic Acid, Citric Acid, Calcium Lactate, Natural Flavor)Methylcellulose, Citric Acid, Red Pepper, Natural Flavor, Dough Conditioner (Ascorbic Acid)Enzymes.

Thanks to the Weighty Matters blog for the ingredients list which wasn’t easy to find on the Bagel Bites web site, still not sure it is even online… [“Badvertising Bagel Bites”]

Ad Source: Redbook magazine, August 2011 issue.

Tagged with: