Quantcast

Podcast Appearance: The BeanCast “I’m a Sloth”

This week I joined The BeanCast to discuss several marketing topics including the latest involving Chipotle and their issues with food safety.  You can download and subscribe to The BeanCast on iTunes or wherever you get your podcast content. I’ve done quite a few appearances on the BeanCast and always find Bob Knorpp to be […]

Chipotle Uses Video to Promote Local Sourcing

My Bullshit Meter goes off when I see fast food chains trying to position themselves as being friendly and supportive of small farms. Some marketing of local food support is utter nonsense and downright missing the point. For example, we kept seeing billboards from McDonald’s stating how they use “Local Michigan Eggs” which left me […]