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A Case for “Special Occasion Food”

  I predominantly make sustainable food choices.  Eating three to four times a week vegetarian, buying my food from local, small farms, and shopping organic when local options are unavailable make up how our family eats.  A big part of being sustainable is avoiding processed and fast foods. That said it is great making better […]

Consumers Defend McDonald’s Vehemently in Comments

  It’s an interesting phenomena I’m sure we will see more and more of as our nation’s obesity rate climbs from 33% today to 50% by 2030 – the defense of fast food.  Within the past month I’ve read two articles critical of McDonald’s and watched virtually the same public outrage repeat itself in each […]

Chipotle Uses Video to Promote Local Sourcing

My Bullshit Meter goes off when I see fast food chains trying to position themselves as being friendly and supportive of small farms. Some marketing of local food support is utter nonsense and downright missing the point. For example, we kept seeing billboards from McDonald’s stating how they use “Local Michigan Eggs” which left me […]