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Podcast Appearance: The BeanCast “I’m a Sloth”

This week I joined The BeanCast to discuss several marketing topics including the latest involving Chipotle and their issues with food safety.  You can download and subscribe to The BeanCast on iTunes or wherever you get your podcast content. I’ve done quite a few appearances on the BeanCast and always find Bob Knorpp to be […]

I Think I’ll Pass on “Bratwurst in Bed”

Filed under things that will give you nightmares is this Father’s Day ad from Johnsonville. This time it’s not the factory farm meat that is scary. No, the whole bizarre advertising to sell you stuff trend is what’s scary. Does anyone really want drug induced images of their sausage coming to life? And even if you […]

The State of Dad Blogging

Before I begin, I realize it’s somewhat presumptuous for anyone to speak as an authority on a topic. I’m really not a dad blogger authority but I think I have some credentials in the blogosphere. For those who don’t know, I’ve been in the blogging game for over 10 years and have done it personally and […]

Dadvertising Takes Over Super Bowl 49

It’s the Fifth Anniversary of my automotive Super Bowl ads analysis with fellow journalist Melanie Batenchuk from BeCarChic.  We took a look at all the car ads that ran during last night’s game.  There were a couple standouts for sure. The big theme across many advertisers was the emphasis on dads.  Unlike prior years where […]

Bagel Bites Now "Wholesome"

If this ad doesn’t illustrate what’s wrong with food marketing, I don’t know what does. If you want to learn more checkout their website to “get the real story”: http://www.bagelbites.com/simply-wholesome.aspx One would think the ingredients of a bagel bite is cheese, tomatoes and “wholesome” bread (bagel), but look at the label and there are 37 […]