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They’re Gonna Getcha, Getcha, Getcha, Getcha

 

I have never vaped. I did smoke. When I was 14, I started having a cigarette here and there, usually when friends and I would head down to the teen dance clubs in Portland, Oregon. The harsh flavors of a Camel or Marlboro didn’t really do it for me when I started. Fortunately, for the cigarette industry, there were clove cigarettes that smelled sweet and made your lip numb.

Vaping and e-cigarettes didn’t exist back then, but I can see in the video above how it could have easily been my gateway to smoking, much like how clove cigarettes became packs of Marlboro Reds later for me (I did eventually quit in my early 20s.)

Like clove cigarettes, e-cigarettes come in flavors that today make cloves sound dull. According to some research out of Yale, appealing flavors was one of the top reasons students experimented with e-cigarettes. E-liquids come in a variety of flavors like Fruit Loops and Cap’n Crunch that are enticing to youth.

Now as a dad with twin boys with only one year of elementary school left, I have to start thinking about these things. Knowing my past of succumbing to cigarettes in my foolish youth, it’ s important to know what has changed in 30 years and how the tobacco industry has found new ways to hook kids.

Here are some tips on what we can do as parents.